Top
Search Engine Ranking
Get
Your Ambit Energy Business Top Search Engine Ranking on Google and
More: A How-To Guide
Many Ambit
Energy Consultants believe that it is not important to
improve their search engine optimization to get a top search engine
ranking. Some Ambit
marketers rely on Google Adwords I agreed with them that Google Adwords
were an efficient new advertising market and I encourage Ambit
Energy Consultants to experiment with them as we are.
Unfortunately, I have a few issues with Ambit
Energy Consultants over-relying on Google
Adwords:
They
are expensive and getting more expensive as that market gets more
"efficient." They are an on-going cost.
Managing
your keyword buying strategy can be up to a full-time job. According to
this fascinating research, having a top position on an Adword is
equivalent to having an 9th or 10th place on the organic search terms
and that the top organic position pulls in 250% more traffic than the
top paid position.
Operating an Ambit
Energy Home based business is like most small businesses
and startups, you are in a relatively narrow niche. In that case, I
would strongly encourage you to pursue an organic keyword optimization
strategy to get a top search engine ranking -- doing it well can
produce many new, qualified prospects already looking for income
opportunities . Here are the steps you should be thinking
about:
- Start tracking the keywords you
think you want to start optimizing around your third party Ambit
Energy Website. Ask yourself, what is the one phrase that
someone might search seeking the Ambit Energy income opportunity.
- Start tracking your Ambit's
business search engine ranking on Google, MSN, and Yahoo. Google has a
little over 50% of the search market, so it is still worth watching the
other two engines.
- Start tracking the traffic
these keywords are sending to your new third party Ambit
Energy Website and how that changes over time.
- Ensure your keywords are
reflected in your new third party Ambit
Energy Website meta data.
- Use the keywords in important
places on your Ambit
site (i.e. page titles, bolded words on pages)
- Use the keywords in the titles
of your blog articles.
- Create a special Ambit
Energy web landing page for people coming from Google who
searched on your keyword that speaks to exactly what that visitor
wants, rather than give the visitor your generic message -- this will
dramatically increase the likelihood of "conversion."
If you get your new third party
Ambit
Energy Website on (even) the bottom of the first page of
Google for a good keyword phrase, it is like having free Google Adwords
24x7x365 -- worth its weight in gold in driving qualified prospects
into your small business funnel. The increase in traffic from
a top search engine ranking can be dramatic. Return!
Ambit
Energy
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