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Inside Facebook
Marketing Online can add to your company’s bottom line inside Facebook. The road to a successful internet marketing campaign on Facebook is paved with questions. One important rule of engagement for any company’s Facebook page is to ask questions rather than simply posting announcements. Facebook has just made this easier when at the end of March they implemented their new “Facebook questions” feature which can be used directly in the status update of a company fan page or brand page.
There are two main reasons why this new feature is beneficial to your company. Facebook made it easy to market your company brand by asking questions firstly is its ease of use. While there are Facebook applications which can run the same type of polls, in order to answer the question fans would have to also add the application which creates a barrier and results in less engagement.
The second and most important reason is the innate “viral-ability” of the feature. Questions appear not only on your company page’s wall as full stories but each time one of your fans answers the question, it appears as a full story on all of their friends feeds. If their friend answers then it also shows as a full story in their feed, and so on. Anyone who sees the questions can also post comments and “follow” the question to be alerted of future comments and outcomes. On your company’s page there is now a tab that says “Questions” where friends can see all the questions a person has answered in the past.
If you decide to add to your company’s bottom line inside Facebook contact us by clicking the contact link!
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